Tide Dry Cleaners

Case Study: Social Media Strategy for Tide Dry Cleaners

Summary: Architected enterprise social media framework for franchise chain Tide Dry Cleaners, a Proctor & Gamble company.

Problem: With only a single Facebook page and Twitter profile for its entire chain of stores in a dozen markets, Tide Dry Cleaners needed a social/digital strategy that would enable it to digitally extend its excellent in-store service.

Solution: Developed phased approach to ramping up enterprise-level use of social and digital media, including website, email, social and customer review sites, along with a plan for monitoring and maintaining the system in a client/agency context.

TDC_Social Media Levels-page-003

 

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