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Wingstop THUMP – Periscope Activation

Summary: We “hacked” Periscope to create an interactive, gamified experience to drive brand engagement for new and existing fans of Wingstop. Problem: Challenger chicken wing brand Wingstop wanted to do something different and innovative to capitalize on organic buzz around National Chicken Wing Day (July 29). We did not have a huge budget, but we did have an ardently vocal social community. Solution: Barkley’s Content and Creative teams collaborated … Continue reading Wingstop THUMP – Periscope Activation

Back to the Source

It’s an early November evening, and I’m at Paper Source on the Plaza. It’s nearly pitch black outside, and everyone is still befuddled by the onset of darkness, as in, “oh yeah, seasons.” I’m the only dude in a shop full of girls. I slink over to the greeting cards. I’ve got content strategy on the brain, as I often do. I’m looking for a good thank you … Continue reading Back to the Source

Johnson County Government

Summary: Led redesign and IA/content strategy rework of the website for Johnson County, Kan., government. Problem: The county’s web presence was divided among 40+ different departmental websites and more than 10,000 records with no cohesive brand identity or easy-to-navigate content platform. For citizens, this created extreme confusion in trying to access important government services, such as paying their water bill or getting vehicle registration. … Continue reading Johnson County Government

Kansas City Public Library

Case Study: Social/Digital Content Campaign for KC Library Summary: Launched social media tournament of books. Problem: Like all public libraries, Kansas City’s has to think up creative and interesting ways of making core services, such as reader’s advisory, relevant to customers in a digital age. And that’s difficult when they won’t come into the library. Solution: Reach and engage customers online through a fun and illuminating … Continue reading Kansas City Public Library

American Massage Therapy Association

Case Study: American Massage Therapy Association Paid Facebook Summary: Designed and executed a targeted, paid Facebook campaign to grow community for the nation’s leading massage therapy association and convert followers into members. Problem: Massage therapy is an $11 billion industry, and all massage therapists (MTs), of which there were an estimated 320,000 in 2013, must get insurance and continuing ed credits through one of a … Continue reading American Massage Therapy Association

KC Digital Drive

Case Study: Content Strategy for KC Digital Drive Summary: Built a website for a unique nonprofit startup catalyzed by Google Fiber and charged with guiding community-led technology efforts for a whole city. Problem: KC Digital Drive had a volunteer-built Frankenstein monster of a website that could not meet the organization’s need to rally diverse stakeholders around the common goal of using technology to improve the … Continue reading KC Digital Drive

Tide Dry Cleaners

Case Study: Social Media Strategy for Tide Dry Cleaners Summary: Architected enterprise social media framework for franchise chain Tide Dry Cleaners, a Proctor & Gamble company. Problem: With only a single Facebook page and Twitter profile for its entire chain of stores in a dozen markets, Tide Dry Cleaners needed a social/digital strategy that would enable it to digitally extend its excellent in-store service. Solution: … Continue reading Tide Dry Cleaners

Five-Star Generals Commemoratives

Summary: Used social and web content to generate awareness, affinity, and sales for the U.S. Mint’s coin program saluting the five 5-star generals of the Army. Problem: Our client, the Command and General Staff College Foundation at Ft. Leavenworth, won the privilege of being the recipient of a percentage of sales generated by the Mint’s program, expected at well over $1 million. However, if a certain threshold … Continue reading Five-Star Generals Commemoratives

12 Ideas to Make Public Radio Cooler

I grew up listening to public radio. Our little college station in Abilene, Texas, was a real-live NPR affiliate. It played two hours of Morning Edition before switching over to easy listening at 9am until it was time for All Things Considered in the evening. Weekends brought A Prairie Home Companion and a local physician, “Dr. Jazz,” who spun records from his own pretty solid  … Continue reading 12 Ideas to Make Public Radio Cooler

3 SXSW 2014 Takeaways

Though I’ve been to the Music portion of SXSW at least four and a half times, this year marked my first visit to the Interactive side. If you haven’t been, picture a small urban downtown area full of bars and hotels, then overlay a massive whorl of startup founders, designers and developers, agency types, tech-y VCs, and geeks of all stripes (all in various degrees of taco-and-beer consumption) spilling … Continue reading 3 SXSW 2014 Takeaways