12 Ideas to Make Public Radio Cooler

I grew up listening to public radio. Our little college station in Abilene, Texas, was a real-live NPR affiliate. It played two hours of Morning Edition before switching over to easy listening at 9am until it was time for All Things Considered in the evening. Weekends brought A Prairie Home Companion and a local physician, “Dr. Jazz,” who spun records from his own pretty solid¬† … Continue reading 12 Ideas to Make Public Radio Cooler

How to Build Brand Advocates on a Budget

This post originally appeared on Your Brand Partner. I’m sharing it here because it gives a bit of my social media marketing philosophy, plus a look at some specific campaigns I’ve developed at my @KCLibrary post. Imagine working in a place where everything is free. Where you give away your products to anyone who asks. And, to top it off, ¬†the more people who come … Continue reading How to Build Brand Advocates on a Budget

How to Make KC a Better Place to Live? #1changeKC

What’s one thing you would change about your community? I’m currently running for the Advocacy Chair of the Social Media Club of Kansas City, and as I was brainstorming ideas for what I would do if elected, I came up with an idea. To get YOUR ideas. So whether you’re an SMCKC member or not, I wanna ask you something: What’s one thing you would … Continue reading How to Make KC a Better Place to Live? #1changeKC

How to Get Your Organization Enrolled in the YouTube Nonprofit Program

If you’re a nonprofit dabbling in video, good on you. Online video is quite possibly the most powerful medium for delivering a message, and — as everyone from Invisible Children to the South Australian government’s rail safety program has demonstrated — it’s especially effective for nonprofits with a good story to tell. YouTube recently rolled out a powerful, free suite of tools geared especially for … Continue reading How to Get Your Organization Enrolled in the YouTube Nonprofit Program