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Wingstop THUMP – Periscope Activation

Summary: We “hacked” Periscope to create an interactive, gamified experience to drive brand engagement for new and existing fans of Wingstop. Problem: Challenger chicken wing brand Wingstop wanted to do something different and innovative to capitalize on organic buzz around National Chicken Wing Day (July 29). We did not have a huge budget, but we did have an ardently vocal social community. Solution: Barkley’s Content and Creative teams collaborated … Continue reading Wingstop THUMP – Periscope Activation

Johnson County Government

Summary: Led redesign and IA/content strategy rework of the website for Johnson County, Kan., government. Problem: The county’s web presence was divided among 40+ different departmental websites and more than 10,000 records with no cohesive brand identity or easy-to-navigate content platform. For citizens, this created extreme confusion in trying to access important government services, such as paying their water bill or getting vehicle registration. … Continue reading Johnson County Government

American Massage Therapy Association

Case Study: American Massage Therapy Association Paid Facebook Summary: Designed and executed a targeted, paid Facebook campaign to grow community for the nation’s leading massage therapy association and convert followers into members. Problem: Massage therapy is an $11 billion industry, and all massage therapists (MTs), of which there were an estimated 320,000 in 2013, must get insurance and continuing ed credits through one of a … Continue reading American Massage Therapy Association

KC Digital Drive

Case Study: Content Strategy for KC Digital Drive Summary: Built a website for a unique nonprofit startup catalyzed by Google Fiber and charged with guiding community-led technology efforts for a whole city. Problem: KC Digital Drive had a volunteer-built Frankenstein monster of a website that could not meet the organization’s need to rally diverse stakeholders around the common goal of using technology to improve the … Continue reading KC Digital Drive

Tide Dry Cleaners

Case Study: Social Media Strategy for Tide Dry Cleaners Summary: Architected enterprise social media framework for franchise chain Tide Dry Cleaners, a Proctor & Gamble company. Problem: With only a single Facebook page and Twitter profile for its entire chain of stores in a dozen markets, Tide Dry Cleaners needed a social/digital strategy that would enable it to digitally extend its excellent in-store service. Solution: … Continue reading Tide Dry Cleaners

Five-Star Generals Commemoratives

Summary: Used social and web content to generate awareness, affinity, and sales for the U.S. Mint’s coin program saluting the five 5-star generals of the Army. Problem: Our client, the Command and General Staff College Foundation at Ft. Leavenworth, won the privilege of being the recipient of a percentage of sales generated by the Mint’s program, expected at well over $1 million. However, if a certain threshold … Continue reading Five-Star Generals Commemoratives