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Wingstop THUMP – Periscope Activation

Summary: We “hacked” Periscope to create an interactive, gamified experience to drive brand engagement for new and existing fans of Wingstop. Problem: Challenger chicken wing brand Wingstop wanted to do something different and innovative to capitalize on organic buzz around National Chicken Wing Day (July 29). We did not have a huge budget, but we did have an ardently vocal social community. Solution: Barkley’s Content and Creative teams collaborated … Continue reading Wingstop THUMP – Periscope Activation

American Massage Therapy Association

Case Study: American Massage Therapy Association Paid Facebook Summary: Designed and executed a targeted, paid Facebook campaign to grow community for the nation’s leading massage therapy association and convert followers into members. Problem: Massage therapy is an $11 billion industry, and all massage therapists (MTs), of which there were an estimated 320,000 in 2013, must get insurance and continuing ed credits through one of a … Continue reading American Massage Therapy Association

Tide Dry Cleaners

Case Study: Social Media Strategy for Tide Dry Cleaners Summary: Architected enterprise social media framework for franchise chain Tide Dry Cleaners, a Proctor & Gamble company. Problem: With only a single Facebook page and Twitter profile for its entire chain of stores in a dozen markets, Tide Dry Cleaners needed a social/digital strategy that would enable it to digitally extend its excellent in-store service. Solution: … Continue reading Tide Dry Cleaners